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Tween Beauty Usage Is On the Rise

Trends show marketplace gets younger and younger.

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By: TOM BRANNA

Editor

According to beauty industry trends from a new report entitled, Insight into the Youth Beauty Market by leading market research company, The NPD Group, Inc., it appears that tween (8-12) girls are reporting increases in their usage of a few beauty products. This comes as teens (13-17) and young women (18-24) are reacting much like their older counterparts and reporting declines in their usage of beauty products. While overall regular usage is at much lower levels across most beauty categories...

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